Twitter has updated its Professional Accounts option with a new analytics display, which provides an updated overview of user’s overall account performance.
All the important performance statistics, such as total tweet impressions, engagement rate, profile visits, and link clicks, are quickly summarized in the new Professional Home display. Earlier, all of these statistics were accessible through the Twitter Analytics tools. Though it may allow Twitter to roll out future display upgrades and data insights, this updated display is more of a reformat than an update.
The new dashboard “gives professionals around the world the ability to track performance, discover product offerings, and tap into additional resources,” according to Twitter.