Often, web developers just focus on making the website work correctly. But, neglecting SEO factors will certainly not cause the website to rank. SEO basics like device compatibility, metadata, site structure, and UX will make the website constructive and SEO-friendly.
What are the Top Five SEO-Basics for Web Developers?
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Link Building
Link building is vital as popular search engines consider it a key ranking factor. The backlinks must be accessible, have high authority, and not slow down the website. Adding internal links will guide the users and improve user experience. It also helps search engines crawl and index the site.
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HTML Structure
A clean HTML code will make the site more accessible and help search engines understand the content. Use appropriate HTML tags like headings, lists, and semantic markup to organize the content better.
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Metadata and Site structure
Search engines root for quality metadata and solid site structures. While metadata is not necessarily a ranking factor, it increases click-through rates (CTR). Hence, developers must execute the metadata perfectly in the code.
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UX
To make the website rank, it must have a solid UX. Search engines collect data on how the audience behaves on the web pages to rank them accordingly. If the website is a user’s choice, it will undoubtedly be a search engine’s first choice. From page load speeds to accessibility and design, it can make or break the website’s UX.
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Device Compatibility
A website’s compatibility with multiple devices is also a major ranking factor. Web developers must make the website functional across all devices and operating systems.
Conclusion
The goal behind creating a solid and SEO-friendly website is to drive traffic. Knowing SEO basics will help developers make better decisions. Web developers must collaborate with SEO experts to make the website more constructive.
