Axios reported earlier this week that, in pursuit of its closed-loop social commerce goals, TikTok is planning to construct product fulfillment centers in the United States.
The ByteDance-owned platform started posting job openings before making an official announcement, indicating its intention to provide product storage, delivery, and customer service returns. The move could represent a significant new e-commerce player in the U.S., if successful.
According to sources, if the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.
Read More: TikTok hints at US product fulfillment centers — here’s what it means for marketers