Omnicom declared a strategic partnership with Google Cloud. The partnership offers the group unique access to the Vertex AI platform. These include foundation models like PaLM 2 and Imagen. Businesses can apply these models to many use cases in creativity, summarization knowledge, automation, and discoverability.
The companies will integrate these models into Omni, Omnicom’s open operating system. Google Cloud’s Imagen generates and customizes studio-grade images from input text with business-grade data governance and low latency.