Microsoft is rolling out massive price increases for developers using the Bing Search API. “We regularly evaluate the value and pricing of our services to meet market demands and adjust the pricing of our products and services to customer consumption trends and preferences,” Microsoft wrote.
“The new pricing model more accurately reflects the technology investments Bing continues to make to improve search.” Depending on needs, some prices have increased tenfold. “The new pricing model more accurately reflects the technology investments that Bing continues to make to improve search,” explains Microsoft.
The company says it has to pay for all those investments in OpenAI somehow, but these are some remarkably large fee increases. The new fees will take effect on May 1, 2023 in all markets.
Read more: Microsoft inflates Bing Search API fees