Valeo presents Valeo Racer, a new extended reality in-car gaming experience developed with Unity, at South by Southwest 2024


Share post:

At South by Southwest 2024 in Austin, Texas, Valeo, a world leader in mobility technology, will present a world first: Valeo Racer, a new extended reality in-car gaming experience for passengers developed using Unity. With Valeo Racer, every ride becomes a special and fun experience, be it for a short commute or a longer journey. The game integrates the vehicle’s real surroundings, including buildings, roads and traffic, offering unique experiences and challenges every time.

Valeo Racer is the first extended reality video game to combine live video and world perception of the real environment with digital gaming elements. The “infinite runner” game is generated by a software stack developed by Valeo. It uses the vehicle’s existing Advanced Driving Assistance Systems (ADAS), including cameras, radar and ultrasonic sensors, and artificial intelligence perception algorithms to insert the car’s real-time environment data into Unity’s Runtime to generate game elements. The Runtime is a proprietary component of the game engine that handles various critical components of the game, rendering high-performance graphics, managing user input and interactions, coordinating game components, supporting real-time physics simulation, animation, scripting languages, asset management, and networking – all on the end device. The result allows passengers to play on their phone or tablet connected with in-vehicle wifi and even compete with each other during trips.

Geoffrey Bouquot, EVP Strategy and CTO at Valeo says, “Valeo strives to offer car manufacturers  new solutions and technologies to meet fast-evolving needs and expectations of drivers and passengers. As vehicles are equipped with more sensors and software to support driving assistance and autonomous driving systems, we see opportunities to reuse sensors and computing power already onboard to support new entertainment experiences. Working with Unity teams and relying on their amazing expertise in gaming to insert digital elements into our live feed of the vehicle environment has been a great journey of partnership and innovation, and we look forward to blazing new trails together.”

Also Read: Pros and Cons of Open Source Software for Developers

Unity, which has long been a cornerstone of game development, has gained a lot of traction within the Automotive industry. The Unity Engine is used throughout the sector from pre production design concepts and ADAS simulation tools through to production infotainment systems deployed in vehicles.

Marc Whitten, Chief Product and Technology Officer, Unity says, “The Valeo Racer experience highlights how Unity can be used in the end-to-end production cycle within the automotive industry by uniting real-time technologies. We hope the unique experience developed with Valeo serves as a template for engineers and creators to think beyond the use of our technology for just safety, to ultimate passenger satisfaction – front seat and back.”

Check Out The New TalkDev Podcast. For more such updates follow us on Google News TalkDev News.

TalkDev Bureau
TalkDev Bureau
The TalkDev Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

Related articles

How to Overcome Version Control Challenges

Version control systems allow teams to track changes, revert to previous versions, and collaborate more effectively. Despite its importance,...

Arm Unveils Arm ASR: A Mobile-Focused Upscaling Tech Rivaling AMD’s FSR2

Arm has introduced its upscaling technology called Arm Accuracy Super Resolution (Arm ASR), based on AMD’s FidelityFX Super...

Wherefour Unveils New Amazon FBA Integration to Enhance Inventory Management

Wherefour ERP inventory management software has introduced a direct integration to link customers directly to their Amazon FBA...

IGEL Advances Microsoft Partnership with New Windows 365, Intune, and Azure Stack HCI Integrations

IGEL has deepened its collaboration with Microsoft, introducing new integrations and features for its endpoint OS to support...