Synthesized receives UBS Next investment that will further the development of high quality data for software testing


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Synthesized Ltd, a leading data generation and provisioning platform, which provides engineering teams a quick way to create and share production-like test and training data through advanced machine learning and automation, announced today that UBS Next, the group’s venture and innovation unit, is investing in its next phase of growth.

Synthesized has a unique, AI-driven, code-centric approach to populating database environments with production-like test data. This method is not just timely but essential, as it aligns with the growing need for efficient and secure data management in a rapidly evolving digital landscape.

Synthesized’s innovative approach allows for the creation of high-quality, privacy-preserving data, ensuring better software releases, quicker development times, and reduced data privacy risks. Clients of Synthesized, including leading global banks, financial institutions, insurance companies, healthcare firms, and government entities, benefit from these capabilities in solving their data access and provisioning challenges.

Also read: Top 5 Software Testing Tools in 2024

Synthesized enables engineering teams to have:

  • Faster development cycles – completely removes test databases and provisions time delays from the software development lifecycle, leading to faster time to market and increasing developer productivity.
  • Cloud adoption strategies – optimizes cloud spend, reduces data storage costs for non-production environments, and provides compliant datasets for migration to the cloud.
  • Improved application quality – catches software bugs earlier when defects are less costly to address, while simultaneously improving application end user experiences.
  • Compliant experimentation and innovation – reduces vendor onboarding time and data approval time for POCs, guaranteeing 0% production data leakage risk.

Dr. Nicolai Baldin, Founder and CEO at Synthesized said: “AI-based and more traditional software applications are only as good as the data used in their development and testing. This UBS Next investment will enable Synthesized to grow and evolve our mission of providing high-quality, privacy-preserving training and test data for application development, AI/ML, and analytics. We are excited to solidify our partnership with UBS on our mission.”

Dr. Christopher Purves, Co-Head of Group Emerging Technology and Global Head of IB Digital Platforms at UBS, added: “The market opportunity for Synthesized is vast and growing. As companies increasingly rely on data for application development and AI/machine learning initiatives, the need for efficient, secure, and compliant production-like test data becomes paramount. Synthesized stands out by enabling software engineers to provision high-quality data on demand. It is intuitive as writing code and is a pioneering approach in the industry.”

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The TalkDev Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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