IBM Strengthens Collaboration with Adobe To Deliver Content Supply Chain Solution Using Generative AI

Date:

Share post:

Today, IBM announced plans to expand its longstanding partnership with Adobe to help brands successfully accelerate their content supply chains through the implementation of next-generation AI including Adobe Sensei GenAI services and Adobe Firefly (currently in beta), Adobe’s family of creative generative AI models.

Drawing on decades of AI experience, IBM Consulting is launching a new portfolio of Adobe consulting services to help clients navigate the complex generative AI landscape, bringing together innovation, technology and design to digitally re-invent customer interactions. Leveraging Adobe’s AI-accelerated Content Supply Chain solution and IBM Consulting services, the partners can help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders’ visibility across design and creative projects.

Adobe’s enterprise customers will have access to IBM Consulting experts, including 21,000 data, AI and experience consultants, who can help them effectively implement generative AI models for the design and creative process, including Firefly, which is initially focused on the generation of images and text effects, as well as Sensei GenAI services, a co-pilot for marketers embedded across Adobe’s enterprise applications that can help simplify marketing workflows to increase productivity.

Also Read: Leveraging Observability Pipelines to Maximize Telemetry Data Value

“We’re seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity,” said Matt Candy, global managing partner, IBM iX Customer & Experience Transformation, IBM Consulting. “By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity.”

Innovations Already Underway

The new services are built on IBM’s own marketing transformation journey. IBM is helping Adobe improve how its marketing team manages work. Building on more than 20 years of collaboration, IBM and Adobe have a strategic partnership that spans both technology and services, including Adobe’s adoption of Red Hat Open Shift, IBM AI and Sterling software. IBM Consulting also currently leads the market for Adobe technology certifications.

“We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers,” said Justin Merickel, vice president, Digital Experience Business at Adobe. “By bringing together Adobe’s AI-accelerated Content Supply Chain solution and IBM’s human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption and drives better business decisions.”

Also Read: 10 Essential APIs for Web Development: Empowering Projects with Seamless Integration

IBM Consulting’s AI Capabilities

IBM Consulting recently announced its Center of Excellence for generative AI, which has more than 1,000 consultants with specialized generative AI expertise ready to help accelerate its clients’ business transformations with enterprise-grade AI, including technology from Adobe, IBM and other ecosystem partners.

The Center of Excellence stands alongside IBM Consulting’s existing global AI and Automation practice, which has conducted over 40,000 enterprise client engagements. It leverages proven methods like the IBM Garage for Generative AI, where IBM consultants apply a comprehensive, collaborative method to help clients fast-track innovation in the emerging category of foundation models for generative AI. That includes rapid use case ideation and prioritization, an open, multi-model approach to selecting architectures and training, as well as fine tuning and scaling models to unique business needs.

With deep industry expertise spanning strategy, experience design, technology, and operations, IBM Consulting is the catalyst for business transformation and the trusted partner to over 3,000 of the world’s most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, bringing a diverse set of voices, experiences and technologies like Hybrid Cloud and AI together to accelerate business transformation. Supported by IBM Garage, our proven co-creation method, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions for some of the world’s most complex challenges.

TalkDev Bureau
TalkDev Bureau
The TalkDev Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.
spot_img

Related articles

MSI and Asus Lead the Way with New Firmware Updates for Next-Gen AMD Ryzen CPUs

MSI has released new UEFI firmware updates for its AM5 motherboards, which reportedly support AMD's upcoming Ryzen 9000...

Microsoft Resolves Critical Bug, Opens Windows 11 Upgrade for PCs with Intel Rocket Lake CPUs

Microsoft has lifted a block on letting specific PCs upgrade to Windows 11. The block was imposed due...

Chelsio Unveils Improved macOS Driver for T6 Adapters, Boosting Performance for Media Professionals

Chelsio Communications has released its latest MacOS driver for the T6 100GbE adapters at the annual NAB event....

Green Coding: What Developers Need to Know

Green coding is an essential sustainable computing practice that reduces energy consumption in software development. By applying energy-efficient...