Howl.xyz, a premium communications agency that specializes in disruptive technology, today announced it’s working alongside Fair.xyz, a no-code platform that allows creators to launch end-to-end non-fungible tokens (NFT); secure, accessible and fair. Howl.xyz will provide hands-on marketing support, with Fair.xyz offering strategic advice to Web3 artists. The partnership equips rising Web3 artists with a seasoned marketing team to cultivate their individual brands – enabling artists to focus squarely on art creation.
The 2022 Saatchi Report highlights that visual artists spend an estimated 31-40 hours per week creating art, and spend an additional 21-30 hours per week on marketing their work. To promote their art, creators sacrifice significant amounts of creative time to manage their websites, social media pages, and catalogs while also interfacing with galleries, NFT marketplaces, and launchpads. For Web3 artists, the brand development and engagement challenge is only more apparent, as the Web3 audience pool is smaller yet demands a far higher level of active engagement.
Howl.xyz, working alongside Fair.xyz, is intent on helping artists cultivate their brands with holistic marketing support, technical guidance and strategic advisory – allowing artists to dedicate more time to their art.
“At Howl.xyz, our core mission is to facilitate long-term Web3 ecosystem growth,” said Howl.xyz Co-Founder & CEO, Ivan Perez. “Artists in this space have the unique challenge of building their brand, identifying and growing an audience, actively engaging this audience, and producing consistent art that resonates. More often than not, this set of demands overwhelms artists. We’re working alongside Fair.xyz to streamline this process, and allow them the freedom to do more of what they love.”
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Studies indicate that nearly 75% of global art buyers leverage social media to discover and purchase art. However, as artists grapple with allocating time to creating art or promoting art, the ability to properly engage audiences suffers – impacting brand growth and overall art sales. Howl.xyz’s strategic alignment with Fair.xyz allows artists to grow their personal brands without diverting attention away from their art. Through Fair.xyz’s differentiated conditional mint parameters, artists can foster meaningful community growth as collectors fulfill specific engagement criteria.
“We see first-hand how patrons judge artists for their works’ floor prices and social metrics,” said Bentata Chocron, Co-Founder of Fair.xyz. “Introverted and less promotional artists often suffer simply because their focus is more on creating and less on championing their accomplishments. Teaming up with Howl.xyz allows us to work with artists on a consistent basis to focus on their individual brand development so they can sustain their career growth. We hope working with Howl.xyz will eliminate several of the major difficulties in being a Web3 artist.”
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