DigitalReef Collaborates With Gamers Club In Historic Deal To Disrupt $360B Gaming & Digital Media Market

Date:

Share post:

DigitalReef, a leading technology company in global mobile marketing and connected TV (CTV), announced an historic merger with Gamers Club, the largest video gaming matchmaking platform and community hub in Latin America. Newly rebranded as Siprocal, the consolidation of these two companies creates a groundbreaking gaming distribution, monetization, and engagement platform, leveraging leading, direct audience access and insight throughout the Americas.

With this merger, finalized on March 7th, Siprocal will drive value for partners, brands, publishers, and consumers by residing at the intersection of users’ content consumption and behavior through a unique combination of distribution, engagement, and monetization:

  • Access to DigitalReef’s carrier/OEM distribution partnerships supporting over 580M registered, 240M 6-month active and 130M monthly active users;
  • Strong user engagement through integration of Gamers Club’s holistic solutions for all gaming related functionality.
  • Monetization of highlighted engaged user-base across devices, utilizing DigitalReef’s and its partners proprietary data delivering optimized outcomes for stakeholders.
  • Authentic relationships with users/gaming community and timely, relevant, individualized content, experiences, and other offerings linking gamers and other industry stakeholders.

Also Read: Software Testing Tools – Everything You MUST KNOW in 2023

Ari Segal, formerly Gamers Club’s Executive Chairman and Siprocal’s newly named CEO said, “The merger of these two leading companies illustrates the increasing prominence, relevance, and necessity of linking technology and media to gaming.” He continued, “I’m excited to work alongside of and continue building an industry-leading team to take advantage of this moment in time to drive Siprocal’s growth through the thoughtful pursuit of consumer engagement, monetization and immersive media experiences – in a way that, as our name suggests, enables two-way value creation with our partners and customers.”

Siprocal will be directed by experts in technology, digital media, and gaming including Steve Cohen, Chief Strategy Officer of AEG and Executive Vice President of The Anschutz Corporation, and the newly appointed Board Chair of Siprocal.  Mr. Cohen said, “Siprocal is a first of its kind, next generation platform that bridges the needs of multiple key stakeholders and end users in the gaming and mobile media spaces. Connecting mobile carriers and OEMs to game studios and publishers, brands to customers, users, and subscribers, Siprocal is uniquely positioned to meet each party in the time and place that is most convenient and relevant driving meaningful results and experiences.”

TalkDev Bureau
TalkDev Bureau
The TalkDev Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.
spot_img

Related articles

Recall.ai raises $10M to give any developer the ability to build AI meeting bots in days

Conversations are now the world’s largest dataset. Millions of hours of meetings happen everyday over video conferencing platforms,...

What to Consider When Building a Virtual Reality (VR) App

We have all watched sci-fi movies like The Matrix or played games like Call of Duty. But what...

FOSS Communities Navigate AI’s Impact: Restrictions on AI-Generated Code in Key Linux Distributions

The Free and Open Source Software (FOSS) community has implemented policies to forbid or heavily restrict the usage...

Intel’s Falcon Shores AI Processor Sets New Power Consumption Record at 1500W, Surpassing Nvidia’s Latest

Intel's upcoming Falcon Shores hybrid processor will combine x86 and Xe GPU cores to deliver high performance for...