Web Design Trends to Look for in 2024

    Web Design Trends to Look for in 2024

    With changing user behavior, the web design landscape constantly changes. Bold color palettes and unconventional layouts have become the norm. In 2024, web design will continue to prioritize more immersive and personalized experiences, offering unique journeys for each visitor.

    Using AI and ML, web designers build dynamic, user-centric websites that align with user preferences and behaviors.

    As per a recent report by Netlify, “The State of Web Development | 2023,”

    Over 70% of respondents say they are automating manual, repetitive work. Over 40% say they use AI to improve their internal knowledge sharing, improve productivity, and experience a faster time to market–making.

    This marks a shift towards interactive design, where websites are experiences, not just pages to view. While accessibility and inclusivity remain critical, ensuring websites are enjoyable for everyone is essential.

    The essence of web design now lies in its visual appeal and ability to engage, react, and connect with users, making each online interaction more impactful. 2024 is the time to embrace reactionary design by building a resonant, engaging, and inspiring website.

    Here are some website design trends for 2024.

    • Parallax Scrolling

    Many web design fads have come and gone. But, parallax scrolling has established itself as a rudimentary design asset.

    Parallax scrolling is a technique that involves moving various layers at different speeds to create an illusion of depth. It is a way to enhance a website, showcase products, and create a sense of immersion. There are several benefits of parallax scrolling.

    It helps create a 3D effect by separating and moving different layers at different speeds. Web designers can trick the user’s mind into perceiving depth in the image.

    The parallax effect brings a sense of scale to the image with different elements on different levels. It becomes easy to differentiate them from each other and gives a sense of scale that is usually difficult to achieve using 2D static images.

    Parallax scrolling allows designers to target the user’s focus on a specific element by animating something or everything else around it to maintain focus on the targeted element.

    The effect helps B2B firms showcase their company offerings since these sites have much information, and it is an effective way to divide the content.

    In 2024, the parallax effect will continue to be a part of the modern web aesthetic. This effect will help keep the designs current and attractive to users by making the most of the scrolling effects.

    Example:

    TAG Heuer

    TAG Heuer’s website uses parallax for a multi-dimensional product presentation of unique watches. It uses 3D models that rotate and respond upon scrolling.

    Okalpha

    Okalpha’s website has huge geometric elements in flashy colors. Parallax scrolling was used to animate the geometry, which flees as the website moves, giving space to the texts.

    • Digital Maximalism

    Maximalism thrives on explosive, bold, bright, and exaggerated hues, allowing web designers to showcase their creativity in an open environment. What makes this trend popular is its ability to support extravagant designs.

    Web designers can experiment with unique color combinations and blend contrasting colors to create a visually dynamic impact.

    They can use patterns and motifs to create a loud and contradictory design, but ensuring consistency across the pattern and color scheme is essential. 

    It is important to note that digital maximalism is not just about graphics but also about using modern-day technologies such as motion effects, dynamics, and parallax scrolling. Web designers must understand that maximalism is about creating depth and visual intrigue.

    They can achieve this by integrating a mix of various textures and applying effects. This gives the web design a tactile multi-sensory dimension overload.

    In 2024, digital maximalism will continue to feature in the form of vibrant colors, textures, patterns, micro-interactions, custom letterforms, and geometric objects.

    Examples: 

    Glitché

    Glitché has a mesmerizingly maximalist website. It lets users edit photos and videos using over 50 effects.

    Kennard Lilly’s Portfolio

    Kennard Lilly’s Portfolio’s website has bold splashes of pattern and color. It is layered over photographs to produce an immersive experience.

    Also read: Key Tips for Designing a Robust User-Interface in 2024

    • Kinetic Typography

    Kinetic typography is a style that involves animating text to capture the viewer’s attention instantly. This can involve whole words, sentences, or individual letters and is influenced by kinetic energy, such as liquid or rolling effects. Web designers can use it as a standalone element on the website’s home page or as its hero.

    Moving text for headlines or subheadings makes it easier to keep users engaged and avoid cluttering the website. One of the most significant advantages of kinetic typography is its flexibility.

    This typography can be adapted to suit various websites, color schemes, and design styles. The animation pace, movement style, lettering, and font can all be customized to achieve the perfect visual result for the website.

    Moreover, flexibility helps the website stand out, increase brand recognition, and ensure that potential customers remember your website. In 2024, web designers must continue to use it as an effective attention-grabbing tool.

    By using it for the website’s title or heading text, web designers can ensure that users pause and pay attention to the content instead of scrolling past instantly. This can encourage the user to engage with the website and pay closer attention to its details.

    Examples:

    Wodwo

    Wodwo’s team has created a custom website design that features an innovative approach to storytelling via kinetic typography.

    Sandler

    Sandler’s web design for sales and training uses subtle kinetic typography. It adds a layer of engagement and highlights key areas of the homepage.

    • Glassmorphism 

    For website visitors, the first thing that catches their attention is the hero image or visual that occupies the area above the screen. But how can web designers make this image stand out?

    Glassmorphism is a phenomenon when designers apply transparency to create a glass-like appearance. It makes the website more visually appealing and easier to navigate, encouraging users to explore it. Additionally, Glassmorphism creates a modern, professional look to help the design stand out.

    In 2024, its customizable nature will continue to help designers tailor the transparency levels, shadows, and other elements to suit specific needs, giving the flexibility to create a look unique to the branding.

    Examples: 

    Coffee

    Coffee’s website has a glassmorphism aesthetic, which makes the website look brighter and more fun. The fonts complimented the background, and they didn’t overpower any design on the website.

    Reflect

    Reflect’s website has a fantastic design that looks flawless and well-polished. The website loads quickly and has complementary hues that enhance the design, giving it an appealing aesthetic.

    • Hand Drawn Illustrations

    In today’s digital world, hand-drawn illustrations have become a popular tool for brands to stand out. Although digital designs are often favored, hand-drawn illustrations can be just as effective. Hand-drawn illustrations let web designers showcase their creativity and deliver something unique.

    They offer freedom, allowing them to create something eye-catching and memorable. Designers can use hand-drawn illustrations to tell stories, demonstrate how a business solves real customer problems, or draw attention to different services.

    In 2024, hand-drawn illustrations will likely become a prominent web design trend as the visuals can work with different themes, layouts, and elements and play a huge role in good web design.

    Examples: 

    Who Cares?

    Who Cares? is an educational project created as an interactive map that takes users through the African savanna. Their mission is to explore the map of an African village, find ten animals on it, and photograph them.

    Samuel Day

    Samuel Day is an imaginative website that showcases this designer’s creativity. As the loading screen disappears, it reveals an illustration of a man, Sam, holding his head between his hands.

    The screen resembles a theatre curtain opening and welcoming users to Sam’s show. The cursor is in the shape of a blinking eye with the word “Scroll” around it, indicating what you should do next.

    Conclusion

    The future of web design in 2024 looks bright and innovative, focusing on creating immersive, personalized experiences that engage and delight users.

    Through these trends, web designers are set to redefine website design experiences. By using AI and ML, they can create dynamic, user-centric websites that not only meet but exceed user expectations. With these trends, the web will continue to evolve into a more interactive, inclusive, and engaging space for everyone.

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