Users who experience bad performance, such as jerky graphics, crashes or freezes, lengthy load times, and in-game purchase issues, switch to the better brands, harming the brand’s reputation and revenue.
According to Gaming Market Size Report by Fortune Business Insights, The global gaming market size was valued at USD 249.55 billion in 2022 and is anticipated to grow from USD 281.77 billion in 2023 to USD 665.77 billion by 2030, exhibiting a CAGR of 13.1% during the forecast period (2023 – 2030).
Game developers must use the right technologies and tools to retain game users. For that, below are some strategies you must consider to help offer the best user experience for end users.
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Improved Processing Speeds
Game developers must create games with minimal response times and processing rates measured in milliseconds. This will ensure a great user experience (UX), especially during significant usage spikes.
To increase speed, game developers must consider many reads and writes against enormous data volumes from millions of concurrent players engaging in real-time.
They also need to consider ways to incorporate advanced fraud detection methods.
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Personalized User Experience (UX)
Attention makes everyone feel good, which is also what your players love. With the personalized user experience, game developers can make the game more attractive to a broader audience by serving in-game features per their preferences.
This way, game developers can retain and monetize their users simultaneously. The success of the games will be determined by engaging players for a long time with different games available for a better game experience.
To increase the game’s success rate, game developers must avail the personalized user experience(UX). This is possible by integrating data silos from numerous sources, where they update all available historical data constantly from their record system.
This feed comes from the data streaming in from the digital edge.
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Scale Systems Horizontally
Game developers must store, access, and retrieve gaming applications’ data with session information for millions of game users. This could include player profile information, game performance, statistics, and rankings.
They must ensure that their systems scale out easily and quickly to handle any load without the need for coding or other manual processes.
As relational databases are built to scale vertically based on giving more power (CPU, RAM) to current systems, they are not the best fit for gaming applications. Modern data platforms scale horizontally across servers, clusters, and data centers, ensuring consistent and predictable performance.
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Gaming Fraud Security
The malicious activity threat increases because companies seek ways to monetize gaming via micro-transactions in which game developers offer in-game purchases for additional features.
Regarding more users and financial transactions, game developers must secure their games from fraud. To ensure smooth and secure transactions with better user experience (UX), they must work on it to the next level.
The constant rules engine updates are the must-attempt game developers must take for their fraud detection systems. They can do this by processing huge amounts of streaming and historical data that developers can feed into machine learning algorithms (MLA).
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AI/ML Gaming Systems
To improve the player’s user experience, game developers must integrate artificial intelligence (AI) and machine learning (ML) systems. This technology integration can induce interesting changes to the games.
Speech into the text to documents or report to support an in-game assistant via AI & ML that helps game players based on their habits, preferences, and abilities.
An unending amount of data in AI/ML gaming systems needs to be fed by game developers to deliver a better user experience (UX).
With the increased gaming market, game developers must offer the best user experience to gain players and protect their reputations.
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Real-time Collaboration and Social Integration of Game Developers
Real-time collaboration features can boost the gaming experience by promoting community engagement. They must create environments where players can interact and compete with friends in real time.
This improves the social aspect of gaming and contributes to user retention, as players often value shared experiences.
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Cross-Platform Compatibility
To deliver to players’ diverse gaming preferences and device usage patterns, they must prioritize cross-platform compatibility. This allows users to shift between devices without losing progress or experiencing technical glitches.
This improves comfort and accessibility. Cross-platform compatibility ensures that players can enjoy the game on various devices. It contributes to a more inclusive and widespread user base.
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Regular Content Updates and Events
Keeping players engaged requires constant fresh content and compelling events within the game. Regular updates, new levels, challenges, and in-game events hold player interest and attract new users.
This active approach to content delivery ensures that the gaming experience remains engaged and evolving. This prevents monotony and encourages long-term user engagement.
Also Read: Everything You Must Know About Game Development
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User Feedback Integration
Setting transparent contact channels with the gaming community is essential. They must actively pursue and integrate user feedback, addressing concerns and executing popular suggestions.
This improves the sense of community and shows a dedication to improving the user experience based on player input. This enables a positive relationship between developers and users.
Gaming players look for flexible, speedy, and reliable performance games. The abovementioned strategies will surely help you retain your users for long periods.
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