5 Strategies for Game Developers to Enhance User Experience (UX)

    User Experience

    Users that experience bad performance, such as jerky graphics, crashes or freezes, lengthy load times, and in-game purchase issues, switch to the better brands, harming the brand’s reputation and revenue.

    To retain game users, game developers need to employ the right technologies and tools. For that below are 5 strategies that you must consider, that help to offer the best user experience for end users-

    Improved Processing Speeds

    Since gaming is a demanding application for developers, it is essential for game developers to create games with minimal response times and processing rates measured in milliseconds to ensure a great user experience (UX), especially during periods of significant usage spikes.

    In order to increase speed, game developers must take into account a large number of reads and writes against enormous data volumes from millions of concurrent players engaging in real-time as well as advanced fraud detection methods.

    Personalized User Experience (UX)

    Attention makes everyone feel good, and that is also what your players love. With the personalized user experience, game developers can make the game more attractive to a broader audience by serving in-game features as per their preferences.

    This way game developers can retain and monetize their users at the same time. The success of the games will be determined by engaging players for a long time with different games available for a better game experience.

    To increase the success rate of the game, game developers require to avail the personalized user experience(UX) by integrating data silos from numerous sources, where they update all available historical data constantly from their record system with data streaming in from the digital edge.

    Scale Systems Horizontally

    For millions of game users, game developers need to store, access, and retrieve gaming applications’ data such as player profile information, game performance, statistics, and rankings with session information.

    Game developers are required to be assured of their systems scale out easily and quickly to handle any load at any time, without the need for coding or other manual processes. As relational databases are built to scale vertically which is based on the idea of giving more power (CPU, RAM) to current systems, they are not the best fit for gaming applications. Whereas, modern data platforms scale horizontally across servers, clusters, and data centers ensuring consistent and predictable performance.

    Gaming Fraud Security

    The malicious activity threat increases because of the companies who seek ways to monetize gaming via micro-transactions in which game developers offer in-game purchases for additional features.

    The Global Digital Fraud Report 2022 by TransUnion reported that the U.S. gaming market had the largest percentage of annual fraud growth last year, increasing 60.3% from the last year. When it comes to more users and financial transactions, game developers must secure their games from any fraudulent activities and must work on it to the next level in order to assure smooth and secure transactions serving with better user experience (UX).

    The constant rules engine updates are the must-attempt that game developers need to take for their fraud detection systems by processing huge amounts of streaming and historical data that developers can feed into machine learning algorithms (MLA).

    AI/ML Gaming Systems

    To improve the user experience for the players, game developers must integrate artificial intelligence (AI) & machine learning (ML) systems. This technology integration can indulge interesting changes to the games.

    Speech into the text to documents or report to support an in-game assistant via AI & ML that helps game players based on their habits, preferences, and abilities. An unending amount of data in AI/ML gaming systems needs to be fed by game developers to deliver a better user experience (UX).

    With the increased gaming market, game developers must offer the best user experience in order to gain players and protect their reputations.

    Gaming players look for flexible, speedy, and reliable performance games, the above-mentioned strategies will surely help you to retain your users for long periods of time.

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    Nisha Sharma- Go beyond facts. Tech Journalist at OnDot Media, Nisha Sharma, helps businesses with her content expertise in technology to enable their business strategy and improve performance. With 3+ years of experience and expertise in content writing, content management, intranets, marketing technologies, and customer experience, Nisha has put her hands on content strategy and social media marketing. She has also worked for the News industry. She has worked for an Art-tech company and has explored the B2B industry as well. Her writings are on business management, business transformation initiatives, and enterprise technology. With her background crossing technology, emergent business trends, and internal and external communications, Nisha focuses on working with OnDot on its publication to bridge leadership, business process, and technology acquisition and adoption. Nisha has done post-graduation in journalism and possesses a sharp eye for journalistic precision as well as strong conversational skills. In order to give her readers the most current and insightful content possible, she incorporates her in-depth industry expertise into every article she writes.


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