In the coming years, the focus will be on implementing responsible AI practices to protect against harmful content, plagiarism, and mis-&disinformation and maximize the potential of generative AI models.
Developed by Elon Musk, founded independent research body OpenAI, ChatGPT has created ripples on the internet and has, since its launch, become the fastest-growing consumer application in history.
A go-to choice for users and businesses alike, the highly adaptable AI chatbot with a simple interface and a well-trained language model can handle everything from generating human-like responses, addressing queries, and analyzing data to customer care.
Now, business leaders, analysts, marketing enthusiasts, and investors are looking for enterprise application use cases for ChatGPT and ways to harness the chatbot’s potential to streamline their activities faster and better.
Almost every big technology company is already working on some form of generative AI and is keeping an eye on developing and deploying AI technology across use cases and industries. Earlier this year, Microsoft announced a premium version of its Teams collaboration application with AI-powered productivity. The intent is to make meetings more personalized, intelligent, and private/ protected, whether one-on-one meetings, larger virtual appointments, or webinars. Google and its parent company, Alphabet, to are making heavy investments in DeepMind and Bard.
But ChatGPT is currently considered at the top of the list and has undoubtedly become a chatbot sensation worldwide. With its versatility, contextual understanding, ability to learn, and natural communication, it has the potential to revolutionize the way we interact with intelligent AI systems.
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Use Cases for Technology Companies
One of the many reasons it’s become the talk of the town is that consumers and businesses alike have discovered its many benefits. Its benefits include
- quickly responding to customer inquiries,
- creating compelling marketing copies,
- sorting unstructured data,
- assisting with research,
- analyzing customer sentiment,
- developing applications, and
- writing code to provide personalized recommendations based on target personas.
ChatGPT-like models can help provide better insights which can reshape business strategies and help companies make more informed decisions.
While it has different use cases based on the industry for now, let’s dive in to find some prominent use cases for the technology industry.
Cutting-edge conversational AI technology like GPT can help enterprises set themselves apart from competitors. By leveraging natural language processing or NLP, ChatGPT can extract valuable insights from social media posts, feedback, reviews, etc., and help businesses understand their customers and analyze areas of their business that require attention.
For example, text analysis is an important use case; by analyzing structured data and an instruction prompt such as an Excel spreadsheet, ChatGPT can compare data and identify trends or patterns. The intelligent platform can predict models, anticipate behaviors, analyze customer sentiment, and drive marketing, sales, and overall operations decisions.
Similarly, ChatGPT can also help with classification tasks by using neural network architecture to understand your questions and provide accurate answers. It can be used for topic classification, text-related tasks, and sentiment analysis. Overall, ChatGPT helps gain an advantage by helping adapt to modern text classification methods, including automated classification, deep learning capabilities, etc.
Another important technology use case is programming assistance and code-based use cases, which can help with software development. Examples are code conversion, translation, compression, debugging, and completion. It can write code for simple, repetitive tasks such as database queries, data manipulation, etc.
Because ChatGPT-like models are, first and foremost, conversational AI models, they can help businesses close the gap and challenges around customer service. The customer is king, and ChatGPT, with its multi-prompt bot, ensures that it considers the customers’ previous prompts or questions.
Given the recent dry funding landscape, especially in the consumer technology and startup ecosystem, many businesses are cutting down on their employee base. In such a scenario, by implementing ChatGPT, companies can decrease their labor costs thanks to automation, enabling better efficiency, improving productivity, and creating a competitive advantage.
Large, medium, and small businesses have started using ChatGPT to quickly generate large amounts of content. The AI systems abilities help create everything from social media posts, blog articles, case studies, and many other types of text and write formulas for Excel or Google Sheets, whether simple or intricate.
In addition, ChatGPT-like models can also assist with translations, a major challenge for some businesses, including text and voice translation.
However, to reap the full benefits of ChatGPT, it makes sense to work with a provider that can help build tailor-made solutions based on the enterprises’ needs and requirements.
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AI for Good
As the popular proverb goes, “With great power comes great responsibility”; the power of ChatGPT comes with a huge responsibility of ensuring the content generated by the AI model is free from toxicity and bias.
Many countries are now concerned about the ethical implications of deploying and developing AI technology and building policy around it. For example, the UK wants companies developing AI to follow certain principles – to ensure safety and fairness, that companies are accountable, and offer some redressal.
Setting realistic expectations and investing in proper training models with human support are also important. AI tools are not going anywhere.
Ankit Rana Senior Vice President at Polestar Solutions & Services India Pvt. Ltd.
Ankit is Senior Vice President and leads the Data Management Practice at Polestar Solutions. He has over 14+ years of extensive experience in Analytics, Business Intelligence, and Data Warehousing in various roles, including Program Management, BI Architect, Data Transformation, Data Management, and Data Modelling, which includes Data Warehousing, Data Lake, Data Repository, and Operational Data Stores Solutions. Ankit is a strategic thinker and brings in a simplistic yet innovative, customer-centric approach while delivering integrated, complex, and large greenfield solutions and global projects for private, public, and government sector clients.
Before joining Polestar Solutions, Ankit worked at Deloitte as Business Intelligence Lead. Before Deloitte, he worked as a Business Intelligence Consultant with Headstrong (Genpact). Ankit graduated from Jaipur Engineering College and Research Center with a degree in Computer Science in 2006.